Justin Bieber and Anna Calvi

Case study on Justin Bieber and Anna Calvi

Justin Bieber

Justin is a 17 year old singer song writer who was first discovered in 2008 after his videos were viewed by millions on you tube. He has since then been signed to Raymond Braun Media Group (RBMG) and Island records one of UMG subsidiaries.
His main target audience is teenagers and young girls however his music is very commercialised and has a mass appeal due to his collaborations with other popular artists such as Usher.

Promotion for his album
To promote his latest albumhis label will help assist him with the planning of the tour and various methods of promotion. His upcoming tour is a worldwide tour representing his appeal to a mass audience, he is playing everywhere from England to Malaysia to Australia. On Island's website there are links all of the site guiding audiences to itunes to download his new album.  His songs are also now on the latest glee album  and his recent film will also attract more listeners.

Anna Calvi

Anna Calvi is an English musician who plays in the band of the same name. On 6 December 2010, Calvi was announced as a nominee for the BBCs Sound of 2011 poll.Her self-titled debut album was released in the United Kingdom on 17 January 2011,where it debuted at number 40 on 23 January.