Music Audiences
The following survey was sent out to 12 people with a variey of different ages, the ages ranged from 14 - 46.
The following survey was sent out to 12 people with a variey of different ages, the ages ranged from 14 - 46.
When buying your music do you take notice of the company in which the music is produced e.g Conglomerate ( Universal) or Independent ( Domino)?
Yes No
Please explain in more detail...............................................................................................................................
Do you buy music after hearing it in adverts or films?
Yes No Sometimes
How many different ways do you listen to your music?
Please specify .................................................................................................................................................................................................................................................................................
How do you access your music? ( Websites, friends, i-tunes, Cd’s)
...........................................................................................................................................................................................................................................................................................................................................................................................................................
Do you listen to just British artists or do you find the majority are from else where?
Give details ...........................................................................................................................................................................................................................................................................................................................................................................................................................
Do you feel you are influenced by the media to listen to specific styles of music?
.................................................................................................................................
Results and Analysis
From the feedback i was given it is clear that the majority of people do not take notice of the label that their artists come from. When looking at my results I could find reasoning for this, some people said that it is not clear which label the artist has come from and it is to time consuming trying to find out. Others said that if they enjoy the music why do they need to bother looking at the artist backgrounds. I believe if it was clearer where artists where signed to people would take more interest, e,g. if the label was printed on CD's or information popped up when waiting for tracks to download people would be more aware of the different labels.
When asking people if they listened to music after hearing it on adverts i got a mixture of responses however the majority answered 'sometimes'. I beleieve adeverts are a good way of targetting an older audience as they have less ways of finding out about new music where as a younger audience dscuss new music with friends. With music use on adverts it creates discussion between friends and family as someone will say ' have you heard that song on ..... advert?'' this makes people want to check out the song thats being talked about.
The question asking audiences how they listen to their music clearly shows that most music now days is accessed and lisened to via the internet. From looking at my results I can clearly see that the use of CD's are a lot less frequently used compared from a few years ago where every survey would say cd's.
From the feedback i was given it is clear that the majority of people do not take notice of the label that their artists come from. When looking at my results I could find reasoning for this, some people said that it is not clear which label the artist has come from and it is to time consuming trying to find out. Others said that if they enjoy the music why do they need to bother looking at the artist backgrounds. I believe if it was clearer where artists where signed to people would take more interest, e,g. if the label was printed on CD's or information popped up when waiting for tracks to download people would be more aware of the different labels.
When asking people if they listened to music after hearing it on adverts i got a mixture of responses however the majority answered 'sometimes'. I beleieve adeverts are a good way of targetting an older audience as they have less ways of finding out about new music where as a younger audience dscuss new music with friends. With music use on adverts it creates discussion between friends and family as someone will say ' have you heard that song on ..... advert?'' this makes people want to check out the song thats being talked about.
The question asking audiences how they listen to their music clearly shows that most music now days is accessed and lisened to via the internet. From looking at my results I can clearly see that the use of CD's are a lot less frequently used compared from a few years ago where every survey would say cd's.
