a British independent record labels
What differences do you notice between Domino and Universal in terms of artists and genres?
Domino's artists are a lot less commercial than Universal. The artists are not as well known and are generally the sort of artists you expect to find locally.They up and coming artists trying to make it in the music industry. They have not been made into anything they are not and a lot less over the top and rehearsed.
1. a) How would you describe Domino’s target audience(s)?
I believe Domino;'s target audience is a more sophisticated audience, people who are interested into real music that hasnt be commercialised. Also i think they target ordinary people who inspire to be musicians and look up to true music artists.
b) How does the label address and appeal to its audience?
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