How do UMG use these subsidiaries to to maximise success of artists from different genres?
As UMG is such a large corporate the variety of artists is endless. If all these artists came directly from UMG then people would just assume they were all the same. By creating subsidiaries such as Island Records and Fascination Records it is possible to target these individual labels at specific genres and more niche audiences but still on a large scale. It also allows more focus on individual artists as the labels only have a few artists therefore more promotion can be based around them as individuals.
These subsidiaries are clearly aimes at specific genres. Fasciantion is aimed at a young auidience probarbly female however the womene are made to look sexy to appeal to men also however the music of the jonas brothers and Miley Cyrus are very disney and poppy suggesting a younger audience. People follow these labels as they enjoy all of these artists music not just a couple.
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