Exam Question

Discuss the issues raised by the increasing globalisation of media institutions and their ability to target national (especially British) audiences
Now a days many national media institutes are targetting a much broader audience and are becomming multinational companies distributing their services all around the world.
By using artists with a multi national appeal it allows companies to gain a much larger revenue. An example of this is canadian artist Justin Beiber. He is an attractive 17 year old who has great talent, he is a singer, songwriter and has made collabarations with many big artists. For him to apeal to a large audience companies need to focus on what people want. He will appeal to teenage girls all over the world because of his looks and his lyrics which are like love stories. An older audience will also listen to him because of his collabarations with older artists. As well as his music his film is now being broadcast all over the world, the film will appear to many people as people want to feel a personal connection with an artist.
 By using the internet companies can now stream their tracks online and promote their artists via the websites, this is accessable to every country. People from all over the world have to ability to comment on artists personal blogs and can communicate with other fans.
 The main benefit from globalisation is an increase in sales. This means more moeny can be made from artists as more people can access the music.
  There are also negative impacts of globalistation as independant labels do not have the money to become multi nationals meaning that the big four record labels have an advantage over the smaller companies. The only way in which these artist can promote themsleves is through the interent on social network sites however this does not guarantee people will listen to them.